About

Our vision is simple, to help make your dream a reality by offering high quality service, with finance solutions tailored for your needs.

Daniel Appleby

With over 10 years of experience in the asset finance industry, Daniel has developed extensive expertise in helping both businesses and individuals secure funding solutions for vehicles, equipment, machinery, commercial assets and business loans. He has worked with clients across a broad range of industries and lending scenarios, providing tailored finance strategies that support business growth, operational efficiency, and personal financial goals.

In addition to his industry experience, Daniel has previously held roles in senior management, leading and mentoring a high-performing team of finance brokers. His leadership responsibilities have included driving business growth, developing broker capability, maintaining compliance standards, and fostering a culture focused on exceptional client outcomes.

Combining deep asset finance knowledge with proven leadership experience, Daniel brings a practical, solutions-focused approach to helping businesses and individuals navigate complex funding requirements with confidence and clarity.

Our Relationships

Unlike banks or dealerships, we focus on building long-lasting relationships with our customers. While you may not buy your next vehicle or equipment from the same dealership, AppCap can assist you with financing your future purchases, regardless of where you source them. This allows us to develop a lasting partnership that goes beyond your current financing needs.

We also invest in strong partnerships with lenders, insurers, and other specialists in the finance industry. These connections ensure we bring you the most competitive packages tailored to your budget, needs, and personal circumstances. With access to over 20 leading finance and insurance companies, AppCap can create a solution that fits you perfectly.

Fast Turnaround Times

At AppCap, not only do we deliver bespoke loans, we also make it quick and simple to access them. Our finance specialists understand the value of your time and work efficiently to finalise your package, so you can focus on what matters most to you.

A Member of FBAA (The Finance Brokers Association of Australia Limited)

As an FBAA member, AppCap adheres to all compliance, government legislation, and regulations. We collaborate with training organisations to keep our brokers up-to-date with the ever-evolving finance and insurance industry. With us, you can rest assured that you’re in safe and knowledgeable hands.